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TELEPHONE MESSAGE ADVERTISING REALLY DOES WORK!
... and it works in situations you'd least expect ...
MONITORING CALL VOLUME
If you're monitoring your call volume (and you should be if you want to know how well your outside marketing is working), you may notice an increase in certain aspects of your marketing when it comes to clarification of selling points. or other key information. That essentially means a certain percentage of your callers are contacting you for specific information, information which could be placed on your on-hold message to save time spent on hold. For example, many new customers may call in just to find out when you're open for business. Once they hear your hours of operation on your on-hold message, they've got their question answered ... and they hang up (which is a GOOD hangup) ... thereby freeing that line up to take another incoming call! That's why sometimes it's best to ask your PBX operator or receptionist what the most common questions they are asked by incoming callers and making the best use of those questions by providing those answers in your company's on-hold message!
THAT "OH-SO-IMPERSONAL" AUTO-ATTENDANT
It's only natural to look at your company's bottom line, especially when it comes to fielding a lot of calls in a small to medium-sized company. Many companies are choosing telephone systems that incorporate the auto-attendant feature ... the feature that research has shown many callers find frustrating and annoying. Most auto-attendant systems are designed to give the incoming caller multiple options to select from, thereby routing the caller to their desired destination in as short a period of time as possible. Many companies regard the auto-attendant as a money saver in NOT having to pay PBX personnel to answer a telephone and route the call. That's an extra payroll expense that makes the auto-attendant feature even more valuable, even though the negative may outweigh the positive.
The downside to the auto-attendant, besides the lack of human element, is the number of options being given AND the frustration of time the caller perceives is wasted muddling through all of the options. For example, if you let the caller select a function such as, "To get directions to our store, PRESS 4" ... "To find out about our hours of operation, PRESS 5" ... all of these functions route the caller to a pre-recorded, impersonal, standardized response, which at the end of that response, usually end up hanging up on the caller, or asking the caller if they'd like to return to the MAIN MENU. This also misses the opportunity to discreetly market your services to your caller. Options #4 and #5 could have been utilized on your on-hold message, which when music is added, places the caller in a less impersonal, more friendly setting, where their defense mechanisms are lower ... on hold. Remember, your caller has another option ... simply hanging up. When that happens, you lose business. The auto-attendant feature, when coupled with the use of an on-hold message, doubles the amount of time your caller will actually stay on the line ... waiting for potential human contact ... which is really what they wanted in the first place. Everyone wants to be "accepted", even your incoming callers! Adding an on-hold message to your transfer time bridges the gap between the initial point of caller contact and the time the caller is actually handled by your company representative!
THE ULTIMATE GUERRILLA MARKETING WEAPON
The real question is ... why play the radio or a music CD on your business's on-hold system when you could be advertising and promoting your own services to your clients when they're holding?
When you play the radio on hold, not only are you breaking the law by rebroadcasting commercial content, you also allow your callers to possibly hear your competitor's radio advertisements! When your competitors advertise on the radio, they know that a lot of their competition has on-hold advertising message systems and that they simply take the easy way out and just plug in a radio! What a great way to promote their services to your clients!
When you put your callers on hold, their "defense mechanisms" are naturally lower. They become more receptive to the "power of suggestion" because they're simply hearing recorded messages and are not being asked to make a decision by a human being, which raises the caller's defense mechanisms. With your on-hold advertising, you subtly suggest things to the caller that can benefit them and ask them to discuss it with you when you handle their call. Having on-hold messaging can help "buffer" your call traffic and increase your sales! Why wouldn't you want those kinds of results for your business?
WHEN "FUNNY" WORKS ...
On occasion, a client will request that humorous material be placed on their on-hold message. Copyrighted, pre-recorded material can be used ... or ... Airwave Dave! can provide his celebrity impressionist skills to spice up a company's on-hold message, to coincide with their current or upcoming marketing campaigns. Just ask Gil Butnaru from Gil's Tire & Wheels or Dr. Bud Luecke from Braceland about how effective their on-hold message campaigns are! People actually LOVE BEING PUT ON HOLD and many times people will call and ASK TO BE PUT ON HOLD just so they can hear the message! This effectively increases word-of-mouth advertising! Now, that's results you can take to the bank!
ABOUT AIRWAVE DAVE! AND NETWORK-ON-HOLD:
AIRWAVE DAVE! is a voice actor, does voiceovers for radio and television commercials and nationally offers creative copywriting services. As a voice actor, he impersonates over 80 different specialty voices and has a library of over 8,000 power parts and dynamic music beds to accent your specific products or services. To hear a sample of the different kinds of voices AIRWAVE DAVE! can impersonate, click the link below:
Voice_Sample.mp3
To hear more AIRWAVE DAVE! samples of actual on-hold clips and specialty production voices, click the link below!
Voice_Sample2.mp3
Educate, entertain and inform your customers while they're on hold! Tell your clients and prospects what you want them to know most ... while they're holding:
- GOOD WILL AND PUBLIC RELATIONS MESSAGES!
- SALES SPECIALS AND PROMOTIONAL TIE-INS!
- RECORDED CUSTOMER TESTIMONIALS!
- EMPLOYMENT OPPORTUNITIES!
- SEASONAL CAMPAIGNS!
- ... and most of all, thank them for holding!
"We had AIRWAVE DAVE! do a NETWORK-ON-HOLD telephone on hold message for our business. It included an ad for a garage sale we were having. We liquidated over 20% of our inventory in the 3 weeks prior to the sale, based strictly on the NETWORK-ON-HOLD, before we did any advertising on print or radio."
- Mark Stevens, President, San Antonio Sound & Light, San Antonio, Texas
Some of Airwave Dave's clients use his voice characterizations to the extreme ... and get amazing results! Gil Butnaru, owner of Gil's Tire & Wheels in San Antonio will be the first to tell you his on-hold message works so well ... people call from as far away as California to ask to be put on hold just to listen to his advertising! Here's what's playing when you call Gil's and get put on hold:
Gil's Tire & Wheels.mp3
AIRWAVE DAVE!'s NETWORK-ON-HOLD messages are delivered on compact disc or in an mp3 file ... anywhere in the United States ... and are cost effective:
- Lease packages start at $109 per monthly update; $169 per quarterly update; $279 per semi-annual update or $359 per annual update!
- Buy your 3-minute program and own it outright for $629! $499 for conversions!
[All recordings are one male voice over a 3-minute music bed unless otherwise negotiated.]
Need extra minutes of message time? Each additional minute is only $59/minute leased and $100/minute purchased. Additional fees apply for female and alternating voices.]
SPECIALTY VOICE DROPS ARE ONLY $25 PER :10 OF VOICE!
SOUND EFFECTS CAN BE ADDED FOR ONLY $25 PER SOUND EFFECT!
For a sample of AIRWAVE DAVE!'s NETWORK-ON-HOLD SAMPLER, click on the link below:
Network-On-Hold_Sample.mp3
If your company is in need of a telephone system upgrade to accommodate NETWORK-ON-HOLD creative telephone message advertising, please contact Airwave Dave! for more information on the types of systems best suited for telephone on-hold messaging!
Airwave Dave! is also a registered Nel-Tech Labs dealer. When you purchase or lease an on-hold message from Airwave Dave! you get your Nel-Tech Labs message player equipment AT AIRWAVE DAVE!'s COST!
This Messager mp3 player features a 5-year parts and labor warranty!
  This flash chip holds up to 4 minutes of telephone message advertising!
The Messager mp3 player has no moving parts and has two separate impedance sources with volume control and comes with a USB port cable and an audio cable and adapters to connect to your company's KSU (key service unit ... the big box hanging on the closet wall that handles and routes all your company's incoming telephone traffic).
To change your message, you can either drag and drop the message onto your flash chip via your computer or Airwave Dave! can send you a flash chip already loaded with your updated on-hold message! With Airwave Dave's Network-On-Hold, your cost is $229.00 and $19.95 for each chip ... and YOU own the unit!
[Shipping and handling is included for all domestic orders. Shipping and handling costs for international orders are not included!]
NOW THAT'S AN INEXPENSIVE WAY TO ADVERTISE, ISN'T IT?
Airwave Dave! has clients all over the United States that use Network-On-Hold telephone message advertising ... shouldn't you be one of them?
NETWORK-ON-HOLD is a registered trademark of Airwave Dave! Enterprises LLC
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